Branding + Identity Design
Branding + Identity Design
A handmade candle and body care boutique requires a full identity exploration, including a logo, product naming and packaging.
Using the boutique's celestially inspired name as the foundation for the brand, I used symbols and colors to represent iconic celestial elements paired with a modern, editorial sensibility.
Product names reflect their intention and inspiration while an unexpected contrast of moody, nature fueled imagery set against light pastels build out the identity's packaging.