Selected campaign, environmental, and digital ecosystem work created in the high-volume, fast-paced marketing environment of one of the world’s leading sports and fan merchandise companies. Projects include brand initiatives, B2B partnerships, large-scale events, pop-ups and real-world touchpoints, while balancing brand integrity with speed, scalability, and cross-channel consistency.
Brand Activation: Custom merch shop/interactive experience design. Inspired by a classic NYC Pizza Shop, for an NYC themed annual event. (1 of 2)
Brand Activation: Attendees could create and "order" custom T-shirts from kiosks at a classic NYC Pizza Shop inspired counter. Moments later, the custom shirt emerges from “pizza ovens” and is delivered in a branded pizza box. (2 of 2)
Custom event graphics created to generate early excitement and establish a distinctive visual voice for annual event. Illustrations by Lincoln Design Co.
Modular social system designed for rapid deployment across event marketing touchpoints while maintaining strong brand cohesion.
Performance-driven e-commerce campaign assets developed across multiple formats, ensuring visual consistency while optimizing for varied digital placements.
Performance-driven e-commerce campaign assets developed across multiple formats, ensuring visual consistency while optimizing for varied digital placements.
Targeted CRM and VIP event communications designed to elevate member experience through the brand’s premium loyalty program.
Targeted CRM and VIP event communications designed to elevate member experience through the brand’s premium loyalty program.
Digital membership cards extending the brand’s premium loyalty ecosystem through a cohesive, high-end visual language.
Tiered lifecycle email system created to support the brand’s premium loyalty program, balancing personalization with scalable design structure.
Brand expression applied across premium apparel, translating a bold typographic system into physical merchandise.
Foundational layout template establishing hierarchy and messaging clarity for large-scale event communications.