An athletic & athleisure clothing brand needs an approachable, modern brand identity to represent their mission.
The logo was created with a sense of dynamic movement to embody ISAN’s mission of “going where you go” – from the gym, to school, on a trip or at home.
Centered around the concept of duality and all day wear, the brand’s icon is an abstract depiction of the rising/setting sun, using representations of the letters in “ISAN”.