Branding + Identity Design
 The logo was created with a sense of dynamic movement to embody ISAN’s mission of “going where you go” – from the gym, to school, on a trip or at home.

ISAN Athletics

An athletic & athleisure clothing brand needs an approachable, modern brand identity to represent their mission.

 The logo was created with a sense of dynamic movement to embody ISAN’s mission of “going where you go” – from the gym, to school, on a trip or at home.

The logo was created with a sense of dynamic movement to embody ISAN’s mission of “going where you go” – from the gym, to school, on a trip or at home.

 Centered around the concept of duality and all day wear, the brand’s icon is an abstract depiction of the rising/setting sun, using representations of the letters in “ISAN”.

Centered around the concept of duality and all day wear, the brand’s icon is an abstract depiction of the rising/setting sun, using representations of the letters in “ISAN”.

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