Branding + Identity Design
Branding + Identity Design
An upscale Italian restaurant requires an identity update for their newest venture: an industrial-chic location geared toward a younger demographic.
As the existing locations of the restaurant have a more formal and traditional aesthetic, the new iteration of the brand was designed to feel like the "cooler little sister" of it's counterparts.
After updating the logo, I used recycled chip board for the restaurant's printed elements, creating contrast against the interior's monochromatic palette while giving a nod to the menu's rustic inspiration.