Branding + Identity Design

joaquin prime

there comes a time.

i am in the midst of quite the revelation.

i have made a choice over the past year, one that i would like to live with for the rest of my life.  one that i am intent on living with for the rest of my life.  and even though BEING a designer is not a choice (it is who i am), actually living my life as a designer is the most powerful choice i could have ever made.

i am extremely happy being a student on the path to where i want to be.  sure, i am not working in a design studio just yet.  but i will be.  and before i know it, it will be my own studio, where i run my own business, doing what i love to do, helping people who want my help, personality and thoughts.  i will be valued for my creativity, talents and ideas.

i made the choice to never sit at another desk chomping up numbers that meant absolutely nothing to me, letting my brain rot away while my soul died slowly in a room full of miserable people who forgot their hopes, dreams and aspirations decades ago and were now vacant zombies staring into flickering computer screens that cast the only glimmer of light across the faces of their otherwise empty and meaningless lives.

it will not be me.

you are late for a very important date!  frankly, it is pretty alarming when you are true to yourself.  yeah, the time is now.  make your choice.  do something.