Branding + Identity Design

joaquin prime

Who Loves Packages in the Mail?

The correct answer to that question would be: ME.

Lately I have been quite fascinated by the old letterpress printing technique, and how some of today’s designers are using it to create interesting work.   I really like the overall effect of letterpress and have been looking more and more into it’s origin, the work produced with letterpress, and anything else related.  The other day I was browsing around online and found a miniature Letterpress set.  I had to own it.

And so it was done.  I ordered it.  Today, after coming home from a great event at Cooper Union with Erik Spiekermann, I opened my mailbox and there was an envelope.  I picked it up and it was heavy.  This could only mean one thing!  So excited, I opened it up and love it!  I’m a type-aholic. (smile) 

"Some people look at bottles of wine, or whatever – girls’ bottoms – I get kicks out of looking at type.”  — Erik Spiekermann