Branding + Identity Design
Branding + Identity Design
A children’s health conscious snack brand needs an update to their logo and identity, highlighting the brand’s fun and inspiring voice.
The updated logo was inspired by the recipe for Bitsy’s products: Strip away the “extras” & focus on the clean (and fun) fundamentals.
Packaging was redesigned to stand out on shelves and in cabinets, inspiring children while encouraging creativity and imagination.