Branding + Identity Design
Branding + Identity Design
blūm entered the market with a mission to celebrate natural texture through a premium, editorial lens. The brand identity balanced softness with strength, creating a sophisticated visual world that elevated the product line while positioning the brand confidently within the luxury beauty space.
Actress and producer Teyonah Parris founded blūm to celebrate her journey of loving, embracing, and understanding her own natural hair texture while empowering others to do the same through empowering knowledge and accessible products. blūm needed a bold, luxurious and fun brand identity to help bring her vision to life.