An experiential concept, Clues & Cocktails brings people together to decipher clues, learn from history and – if inclined – indulge in an exquisitely crafted libation.

Enhancing the typical cocktail bar and reimagining the “escape room” experience, live performers and detailed environments completely immerse visitors.

While celebrating an upscale approach to entertainment, the brand’s identity needed to feel intriguing and have an underlying sense of fun and connection.

A set of icons was designed as the identity's foundation and developed into a unique, puzzling pattern that literally "connects" - mirroring hidden clues that visitors search for.

The pattern – inspired by hidden object puzzles in youth magazine “Highlights” – adds a striking detail to printed collateral, while individual icons are showcased in takeaway items like clue notebooks and winner’s pins.