Branding + Identity Design
Branding + Identity Design
A pioneer in the mattress-in-a-box industry requires a makeover that realigns the brand with it’s modern target audience.
In support of the brand’s
e-commerce website & campaign rollout, storyboarding, styling and art direction were provided to bring to life a new brand vision.
The brand’s updated personality was showcased in big ways - like creating a super comfy, lived in aesthetic - to subtle cues, like textures and lighting.