Prime Creative Co.
Branding + Identity Design
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Playa Seca

Brand Identity, Illustration, Logo Design, Packaging, Pattern Design, Web Design

A culture-focused, community-minded initiative that connects Ecuadorian artisans to a global audience needs a brand identity to support their mission.

Inspired by the owner’s personal connection to Ecuador, a one of a kind logo was crafted to represent Ecuador’s gorgeous, diverse landscape (mountains, valleys & bodies of water) and the leaves of banana trees that the owner’s grandfather grew o

Inspired by the owner’s personal connection to Ecuador, a one of a kind logo was crafted to represent Ecuador’s gorgeous, diverse landscape (mountains, valleys & bodies of water) and the leaves of banana trees that the owner’s grandfather grew on Playa Seca, the land he owned.

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The visual identity adapts to tell the brand story across different applications – representing the handcrafted traditions, skill and care that artisans use to create one of a kind objects, from textiles and blankets to housewares.

The visual identity adapts to tell the brand story across different applications – representing the handcrafted traditions, skill and care that artisans use to create one of a kind objects, from textiles and blankets to housewares.

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Like a bridge connecting the past and the future, the identity celebrates the heritage, respect and energy of Playa Seca's impactful mission.

Like a bridge connecting the past and the future, the identity celebrates the heritage, respect and energy of Playa Seca's impactful mission.

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