Branding + Identity Design
Branding + Identity Design
A catering brand reimagined for a more visible, everyday presence. The work explores a bold, type-driven system designed to extend across out-of-home, social, and packaging, bringing the brand into culture with a more immediate, expressive voice.
Bold, type-driven campaign moments that bring the brand onto the street.
Scaled for impact—extending the system into high-visibility, real-world placements.
A flexible digital system translating the brand’s voice into scroll-stopping content.
Packaging designed as an extension of the campaign—immediate, graphic, and recognizable.
A typographic system that brings clarity and personality to functional touchpoints.
Expressive typography carries the brand across merchandise and detail-driven moments.
Core brand touchpoints refined through layout, hierarchy, and tone of voice.
A distilled expression of the system—bold, direct, and built for repeatable use.