Branding + Identity Design
Branding + Identity Design
Luxury goods and lifestyle brand Hermès debuts a pop-up shop in the iconic Shops at Time Warner Center.
Advertisments in the heart of this bustling New York City mall, as well as printed and digital collateral were created to invite visitors to the shop and special opening events.
Type was set to shadow the fluidity of an iconic image. Echoing the brand's classic style and luxurious craftsmanship, a lush overlay of Hermès scarves draped in the foreground sets the tone of what visitors can expect upon visiting.